- A -
AMA - American Marketing Association - http://www.marketingpower.com/Pages/default.aspx
ARF - Advertising Research Foundation http://thearf.org/?fbid=loVJbS6p5gV
ASA - American Statistical Association http://amstat.org/
A Priori (statistics) - http://en.wikipedia.org/wiki/A_priori_(statistics)
Attitudinal Scaling -
Automatic Interaction Detector - See Chi-Square distribution
Analysis of variance(ANOVA) - http://en.wikipedia.org/wiki/Analysis_of_variance
- B -
Bayesian inference - http://en.wikipedia.org/wiki/Bayesian_statistics
Biased Responses - (See response bias)
Bivariate Data set - http://en.wikipedia.org/wiki/Bivariate_data
- C -
CAPI - Computer- aided personal interviewing
CASI - Computer-aided self-administered interviewing
CASRO- Council of American Survey Research Organizations. A trade organization for survey research. http://www.casro.org/
CATI - Computer-aided telephone interviewing
Census Bureau - (see U.S. Census Bureau)
Central limit Theorem - http://en.wikipedia.org/wiki/Central_limit_theorem
Chi-Square distribution - statistical test that measures significance of the accuracy between the expected distribution and the observed distribution
http://en.wikipedia.org/wiki/Chi-square_distribution
Cluster Analysis - http://en.wikipedia.org/wiki/Cluster_analysis
Cluster Sampling - http://en.wikipedia.org/wiki/Cluster_sampling
Collinearity -
Confidence Coefficient - See Confidence Interval
Confidence Interval - http://en.wikipedia.org/wiki/Confidence_interval
Conjoint Analysis - http://en.wikipedia.org/wiki/Conjoint_analysis_(in_marketing)
Continuous Probability distribution - http://en.wikipedia.org/wiki/Continuous_random_variable
- D -
Dependent variable - http://en.wikipedia.org/wiki/Dependent_and_independent_variables
Demography -Demography is the statistical study of human populations. It can be a very general science that can be applied to any kind of dynamic human population, that is, one that changes over time or space.
http://en.wikipedia.org/wiki/Demography
