- K -
Kolmogorov-Smirnov Test - http://en.wikipedia.org/wiki/Kolmogorov%E2%80%93Smirnov_test
Kurtosis - http://en.wikipedia.org/wiki/Kurtosis
- L -
Likert scale - http://en.wikipedia.org/wiki/Likert_scale
Logit Model - See Logistic Regression
Logistic regression - http://en.wikipedia.org/wiki/Logistic_regression
Longitudinal studies - A longitudinal study is a correlational research study that involves repeated observations of the same items over long periods of time — often many decades. It is a type of observational study.
- M -
MRA - Marketing Research Association http://www.mra-net.org/
Margin of error - The margin of error is a statistic expressing the amount of random sampling error in a survey's results. http://en.wikipedia.org/wiki/Margin_of_error
Marketing research - http://en.wikipedia.org/wiki/Market_research
MaxDiff Scaling - http://en.wikipedia.org/wiki/MaxDiff
mean square(d) error - In statistics, the mean square error or MSE of an estimator is one of many ways to quantify the difference between an estimator and the true value of the quantity being estimated. http://en.wikipedia.org/wiki/Mean_squared_error
- N -
Non-response Bias - http://en.wikipedia.org/wiki/Non-response_bias
