- E -
ESOMAR - A European based association of market researchers. http://www.esomar.org/
Exit Poll - http://en.wikipedia.org/wiki/Exit_poll
- F -
Factor Analysis - http://en.wikipedia.org/wiki/Factor_analysis
F-Test - An F-test is any statistical test in which the test statistic has an F-distribution under the null hypothesis. It is most often used when comparing statistical models that have been fit to a data set, in order to identify the model that best fits the population from which the data were sampled. http://en.wikipedia.org/wiki/F-test
Focus Groups - A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging
-G -
Geodemographic segmentation - http://en.wikipedia.org/wiki/Geodemographic_segmentation
- H -
Heteroscedasticity - http://en.wikipedia.org/wiki/Heteroscedasticity and http://en.wikipedia.org/wiki/Heteroscedasticity-consistent_standard_errors
- I -
- J -
Judgement sample - http://en.wikipedia.org/wiki/Judgment_sample
